The Amazing Thing About Niche Markets

Breaking down niche markets and gathering people with like-minded interests within different niche markets is the future of innovation. Developing, attracting and focusing on niche markets has always been the best way to promote your ideas and advertise your intent. Once established, niche markets bear the resemblance of a place where people gather that have similar interests, ideas, wants and needs. When new platforms are introduced, niche markets can be further broken down to establish a new forum of people all on their quest. What I’m here to discuss today in particular is one niche market that is big. It is major and it has a rock that has not been turned over. This niche market is missing an element and it is something you are great at. Something you do daily to enhance your life and lifestyle. Something you enjoy doing and protect at all costs. Something that forges its way into your life and sometimes cannot be controlled. This one thing has a striving ability and is of the major reasons for your existence. Communication is what I am referring to and communication within this niche market is what is missing. The simple act of communication will transform this nice market into a platform and forum which will add value, impact, choice, convenience and purpose to the lives of all involved. This is an untapped niche market which will have a new purpose, ability and strength when uncovered. This may apply to many different niche markets and theories in general but what I am referring to is the gym or any type of workout facility. When you drive by a gym, what do you see? Do you see a market place full of people with similar interests, attitudes, wants, needs, desires and theories? I do. People spend their most valuable asset, which is their time, in a gym working out struggling and striving through pain to reach gain and results. People leave the comfort of their home, their family, their leisure activities and the comfort of the little time they have to rest to go on the road through snow, hail, rain and fog to exert pain on their bodies and to relinquish their energy in an effort to be healthy and fit. People spend what little time they have after work or school to be in a place where gains are made through physical exertion all while surrounded by others who have the same desires and intent they have. People even leave the pleasure of outdoor sunshine to go to a gym of some kind and spend their time surrounded by people they don’t know to improve their health and physic. I’ve spent years in a gym. I know the nuances, issues and strengths of gyms. I’ve been in many different gyms and some have been great and some have been terrible. I can compare gyms and know which ones appeal to their audience, which ones are great to work out in and which ones to avoid. Even still there are similarities and differences between all great and terrible gyms. I see how the staff interacts with the members and have a lot of thoughts on improvements gyms can make. However this article is mostly about the members. Members work out in gyms, spend time around other members and strive for their best results. Back to the previous thought about gyms being market places. Members are the reason why gyms are market places. They are the product of gyms. They are the connection between successful gyms and ones that are not successful. Members have likes, dislikes, wants, needs, desires, affiliations, careers, things they can offer and lives to maintain. This is the market place. When I drive to my gym and see all the cars in the parking lot I am reassured of this market place. People of all walks of life convene at this one particular place to improve their life. When I walk into the gym I am usually greeted by staff and the level of service the staff engage. The level of service and quality of the gym and how that correlates to the success of the gym is for a different article. As discussed, working out is painful and inconvenient even though it is great for your health. Raising the convenience factor of working out will raise the percentage of people going to a gym and working out. Working out from home is always an option but does not provide the level of functionality and practicality that a gym offers. However, that is for another article. After I walk into a gym and prepare for my workout, the same thoughts appear in my head. Who are these people? What do they do? What do they like? What do they dislike? What do they do for fun? Where do they live and where did they go to school? The questions go on and on. Maybe I’m just curious about people. Maybe I want to benefit from the people around me. Maybe I want to help the people and have them benefit from me. What do we have in common? Since we are all here, is there someone who could help me with a particular problem? Can I talk to someone about something I want to buy/sell? It’s a combination of it all. However the problem is I cannot answer these questions unless I spent time with each of them and ask which is possible on a small scale but what about on a large scale. How can I know about the people, and have them know about me. When I spend time in a gym usually for about 1.5 hours 3 or 4 times a week, that equals to roughly 4.5 hours a week or 18 hours a month. There is a need to know and interact with people and we can make better use of gyms by knowing who is at the gym and who we can start a mutually beneficial relationship with at the gym. It is a social and communal need which propels us to interact with people across the globe. What about the people directly within our community? What about the people who can actually make a impact and difference in our lives? What about the people you work out with? Would it make sense to know the people you work out with? The people we spend roughly 18 hours with a month, every month. Why not? These are people in your community who may have similar interests, wants, needs, desires, careers and drives as you. Could you help them? Could they help you? Do you know on a large scale the people you spend time with at your gym? Does it make sense to? I strongly believe the answer is yes. I strongly believe we all can benefit if we know who else is at the gym. We need a platform that brings people together that work out will solve the problem of not knowing who else is at the gym. Now people will have a platform to visit when curious about which gym to go to based on who else is at the gym. Members will have a platform to get to know who is at their gym that may benefit them or they can benefit. Mechanisms can be installed on the platform to be able to message people and set up meetings or have workout partners. The gym industry needs to be revolutionized with the added benefit that a common social and communication platform can offer which can bring people together who spend time together, don’t know each other and who may be able to help each other

It’s time to be someone at the gym and it’s time to use Spotlight to help improve your workout experience.